Pruqo
The clean-shopping agent

Is it actually clean?

Scan any supplement or skincare product. Pruqo reads the label, cites the evidence, and finds the cleaner pick at the best price.

See a sample verdict
Built on public evidence — every flag cites its source
01Live verdictPeakform Whey — Vanilla2 ingredients flagged. Cleaner pick found for $2.40 less.74GoodPruqo Score · 0–100View the verdict
12,480Products scored
96%Cited flags
$38/moAvg. savings
Real verdicts

Every product gets a straight answer

Good, bad, or in between — the score is cited, the reasoning is public, and the verdict page is free to share.

How it works

Three steps, no homework

01

Scan anything

Barcode, label photo, or a pasted product link — from any store, in the aisle or on the couch.

02

See the verdict

A cited 0–100 score. Number, icon, and label — never color alone, never a claim without a source.

03

Swap & save

A cleaner pick in the same category, at the best price across retailers. One tap to buy.

The Pruqo promise

Rank is never for sale

Verdicts are computed from public evidence and the methodology is published. Pruqo earns a commission when you buy — the commission never changes the pick. Sponsored placements, when they exist, are labeled and only offered among products that already pass the bar.

EWGNIH DSLDOpen Food FactsFDA recallsNSF / USP
Read the methodology
Shoppers

What changes when the label is legible

3 flags caught

“I scanned my whole bathroom shelf in ten minutes. Three products I’d used for years had flagged ingredients — the swaps were cheaper.”

MRMaya R.Prenatal shopper
$212 saved

“The price never lies and neither does the score. My supplement stack costs less than it did, and I can defend every product in it.”

JTJordan T.Marathon runner
9 min → 3 sec

“I used to cross-reference EWG, Reddit, and three retailers per purchase. Now it’s one scan in the aisle.”

ESElena S.Clean-beauty convert
Questions

Fair asks, straight answers

Is Pruqo really free?

Yes — verdicts, swaps, and best prices are free forever. Pruqo earns a commission when you buy through a link. A paid tier later adds monitoring and deep-research reports, never the core verdict.

Where do the scores come from?

Public evidence: EWG, the NIH supplement label database, Open Food Facts, FDA recall feeds, and certification bodies like NSF and USP. Every flag links to its source, and the scoring rubric is published.

Do commissions change the ranking?

No. Retailers are sorted by price, picks are ranked by evidence, and commission influence on rank is zero — it’s a code-reviewable invariant, not a promise.

Is this medical advice?

No. Pruqo is ingredient transparency and price intelligence. Anything that touches your health — interactions, conditions, dosing — gets a flag and a “ask your pharmacist,” never a prescription.

More questions → Read the full FAQ
Browse

Start with a shelf you know